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Thursday, April 26 in SKPD Studio, website design tagged Website Launch Share Article Permalink 
Dror for Tumi via WGSN tumblr
Dror Benshetrit on the process:
I start with a vague idea or a concept and see where it goes. Sometimes a design idea can start as a light and evolve into a chair. It depend on how the thought process progresses, so I never try to force an idea or give myself limits.
Rule Nr.53 from Damn Good Advice (For People with Talent), by legendary art director George Lois.
Think about this: decisive, breakthrough creative decision-making is almost always made by one, two, possibly three minds working in unison, take it or leave it. Collective thinking usually leads to stalemate or worse. And the smarter the individuals in the group, the harder it is to nail the idea. Certainly in my experience as a mass communicator and cultural provocateur, I know this is to be absolutely true: group thinking and decision-making results in group grope.
I can definately attest to being in a couple of these type of situations.